More Media, Inc. was instrumental in the launch of Vitamix Canada, and ran the first Vitamix influencer campaign.
The first campaign was themed “Friendsgiving,” and featured easy blender recipes to add to a Thanksgiving dinner with friends.
This campaign included 8 bloggers, each producing a dish and a recipe video, with the intention of expanding the brand in Canada.
To help Vitamix with the Ascent Series launch, 12 bloggers worked together to make creative recipes to share.
The powerful part of these campaigns is the cross-promotion. Our influencers love the support they receive from each other, so are happy to step up and help promote everyone else’s posts. This means the reach is amplified, and everyone’s work has more traction.